Tradeshow booth design

As a tradeshow booth for an eyewear brand, the display centers around the product and the brand itself. However, for this project, I decided to create a space that corresponded to a persona who embodied the style of sunglasses named Protector from the brand Persol.

STAGE DESIGN - FRONT VIEW

TRADESHOW BOOTH - 3D MODEL

FLOW

  1. ANTIQUE COLLECTION DISPLAY

  2. INTERACTIVE DISPLAY - PHOTO OP

  3. WORKSHOP

  4. SUNGLASSES DISPLAY

  5. ILLUSTRATION DISPLAY - GIVEAWAYS AREA

LIGHTING

  • ACTIVITY SPOTLIGHTS

  • CENTRAL LIGHTING FROM ABOVE (ZEPPELIN)

  • DECORATIVE LIGHT FIXTURES

LIGHTING LAYOUT

Reference images of furniture and decorations inspired by the theme of the exhibit. Most of the furniture pieces are thought to be used as storage as well as adding to the ambiance.

FLOW + EXHIBITION SPACES

Project details

Topic: Tradeshow booth for eyewear brand

Course: Exhibition Design Certificate - Pratt Institute

Software: Adobe Illustrator - Sketchup

Reference images: Pinterest/Google Images/Persol.com

Materials

  • Inflatable zeppelin.

  • Modular wall system with Faux brick covering + uPVC frames and acrylic windows.

  • Repurposed furniture for storage and display.

  • Modular flooring - raised MDF wooden tiles + edged ramping

Booth Dimensions

  • Height: 12ft

  • Area: 400 sq.ft.

  • Total height with zeppelin: 20ft

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