Brand Pitch
Working with a Non-Profit in Lima-Peru, I was tasked with creating a brand for one of their sports centers and helping them regain activity.
The “Cancha de los Leones”, a mini soccer pitch, opened in 2009. However, it had to cease activities from 2020 until early 2023, which led to a loss of regular customers and a need to relaunch the sports complex to attract a new audience.
The inspiration for the new brand mixes the idea of soccer and feline motives with cultural influence. The result was a circular logo with a characteristic graphic style that could be linked to Incan culture and used to create a brand language to be applied onsite.
BRAND COLOR RANGE
BRAND LANGUAGE
MOCKUPS
Project details
Topic: Brand Pitch - Branding
Course: Brand Design and Corporate Identity - Pratt Institute